In Need of Ideas for the Hugs Heal Online Community

Hi everybody! I want to get started on opening up a Hugs Heal Online Community and I’d really love to hear any suggestions you might have for it.

Here are some of the ideas I have:

• members can send each other messages, comments, and "Hugs" (I haven’t decided what the "Hugs" will be; any ideas?)
• members will be able to invite their friends to join
• members will be able to post ideas on how to help others
• members can post "Hugs Needed" ads to which others can respond
• Hug Photo contests, prizes from Hugs Heal Shop
• members will be able to participate and organize Hugs Heal activities in their area
• Hug Story contests, prizes from Hugs Heal Shop
• Inspiring people/ organizations will be featured throughout website
• members will be able to earn Hug Points that will go toward buying items in the Hugs Heal Shop by the things they do within the community (participating in contests and challenges, referring friends, etc.
  
• members will be able to create avatars
• Hug Illustration Contest, best illustration depicting a hug wins
• Members will be able to start their own groups within the community

Please share some of your ideas!